Link My Books alternative for UK eBay sole traders using Xero

When SalesToAccounts may fit

Your bookkeeping is already this simple

• You sell on eBay only and use eBay Managed Payments.
• You keep one GBP Xero organisation for one straightforward UK sole trader setup.
• You use non-VAT, cash-basis bookkeeping and care most about payout reviewability.
• You do not maintain inventory or cost-of-goods accounting.
• The repetitive job you want automated is payout bookkeeping, and that is the whole of it.

When Link My Books may fit better

There is more to your books than payouts

• You need VAT, accrual-led bookkeeping, inventory, stock, or cost-of-goods handling.
• You need multiple entities, non-GBP setups, unsupported accounting software, or other marketplaces.
• Your accountant or bookkeeper works from a broader ecommerce accounting setup.
• You expect the requirements to widen as the business grows.

Those are broader problems than SalesToAccounts is designed for, and Link My Books is a good product for that wider job.

Already using Link My Books

A stable setup is worth preserving

If your current process gives you the coverage your books need, changing it has a cost and no obvious benefit. A narrower option existing is not a reason to move.

• Stay put if your workflow covers the broader cases your business actually has.
• Stay put if your accountant or bookkeeper relies on that wider setup.
• Consider moving only if your actual bookkeeping need turns out to be this narrow after all.

The narrow case

What SalesToAccounts actually handles

• One marketplace, one ledger, and one narrow payout-bookkeeping flow.
• Payouts posted into Xero so each one stays traceable to eBay and the bank.
• A published fit you can check before setup starts.
• Nothing beyond that, by design.

Service model

Why the service model is narrow too

Supporting one workflow is what makes optional founder-led help and hands-on first-payout review realistic. The service scope tracks the product scope.

• One marketplace: eBay Managed Payments only.
• One live ledger today: Xero.
• One bookkeeping model: payout-level posting and reconciliation.
• One narrow public fit: UK, non-VAT, cash-basis, single-entity, GBP-only.
• The service model stays narrow as well: setup, mapping, first-payout review, and service issues.

Scope limits

What SalesToAccounts deliberately leaves out

None of this is on a roadmap waiting to arrive. It is the boundary of the product, and it is precisely where a broader ecommerce accounting platform earns its place.

• No sales channels beyond a single eBay seller account.
• No VAT, multi-currency, or accrual-led bookkeeping.
• No inventory, stock, or cost-of-goods accounting.
• No multi-channel reporting or accountant-firm workflows.

Support model

What support looks like

Support covers the one bookkeeping flow the product handles. It is not a help desk for every ecommerce accounting scenario.

• Optional founder-led help for in-scope accounts.
• Email replies are usually within 1 business day.
• A call path is available by email request when setup or support needs it.
• Confirmed service issues are reflected on the status page and in follow-up emails.

Boundaries

What that support does and does not cover

• It covers setup, mapping, first-payout review, and confirmed service issues.
• It helps decide whether email is enough or a requested call would be more practical.
• Support does not include tax advice, bookkeeping advice, custom mapping consultancy, or migration project work.

First payout help

What happens on the first payout

The first payout is where the service model becomes practical. The point is not to promise generic hand-holding. It is to make one real payout safe to review before you rely on scheduled posting.

• Mappings are checked before you rely on recurring runs.
• The payout ID and net amount are checked against eBay and the bank receipt.
• Sales, fees, refunds, and adjustments are checked for clarity and destination accounts.
• The journal is checked to make sure it balances before scheduled posting stays on.

Email or call?

When a call makes sense

Email is the default route and the fastest way to handle straightforward questions for this narrow workflow.

• Use email for fit questions, mapping questions, and normal follow-up.
• Use the call path by email request when a live walkthrough is the clearest way to unblock setup.
• Use the proof pages first so the call, if needed, stays grounded in a real payout example.
• The published reply expectation is usually within 1 business day.

Real proof

See the real payout walkthrough before you think about switching

The current proof asset is the real payout walkthrough. It shows the payout preview, the Xero journal, and the reconciliation path for one published example.

• See the real payout walkthrough for the worked payout example.
• See the reconciliation proof for the bank-match view.
• Read the broad eBay/Xero guide for the wider bookkeeping context.

How to decide

Decide on scope first, then act

If your books need more than payout bookkeeping, choose the broader software and stop here. That is the right outcome for a lot of visitors to this page.

If the narrow fit describes you, confirm it on the fit check page, then signup is self-serve: create your account, connect Xero and eBay, review one real payout, then enable scheduled posting.

1. Create your account in the app.
2. Connect Xero and eBay, and choose your account mappings.
3. Review one real payout before scheduled posting is turned on.
4. Enable scheduled posting once the first review looks right.

Useful next pages

Use these pages in a sensible order

• Read the switching overview for the broader route chooser.
• Use the accountant and bookkeeper page if someone else reviews the books.
• See pricing for the commercial picture.
• See the setup guide for the practical steps.

If the fit still looks right after proof and pricing, start your 30-day free trial in the app.