UK eBay payout sync

eBay payouts into Xero without rebuilding them by hand

For UK eBay sellers using Xero whose bookkeeping is straightforward: sole trader or small business, non-VAT, with no inventory or cost-of-goods accounting to maintain and one marketplace to think about. STA is built for exactly that setup.

STA connects eBay and Xero once, then handles the routine payout bookkeeping in the background. Start your 30-day free trial, review one real payout, then switch on scheduled posting when you are happy with it.

STA pauses instead of guessing if a payout does not reconcile, looks unusual, appears duplicated, or Xero will not safely accept it.

Start your 30-day free trial See how it works

No card required upfront.

Making Tax Digital

Using Xero for Making Tax Digital?

SalesToAccounts handles the eBay payout bookkeeping that feeds into your Xero records. It does not submit returns to HMRC or provide tax advice.

Read the MTD guide

Why the product is this narrow

eBay already gives you the underlying data. The awkward part is that a payout is a net settlement: sales, fees, refunds, and adjustments all arrive as a single figure in your bank account. You can take that apart yourself, and plenty of sellers reasonably do.

STA exists because doing it for every payout, month after month, is repetitive work rather than difficult work. So it automates that one job and leaves the rest of ecommerce accounting to software built for it.

For

STA is for you if

You sell on eBay in the UK.
You use eBay Managed Payments.
You use Xero.
Your payouts are in GBP.
You want payout bookkeeping automated rather than rebuilt by hand each month.
You do enough volume that manual payout reconciliation takes meaningful time.

Not for

STA does not handle

VAT workflows.
Accrual-led workflows.
Stock, inventory, or cost-of-goods handling.
HMRC filing.
Real-time sync.
Broader marketplace support.
Multi-entity support.
Non-GBP payouts.
Marketplace profit analytics.
Accountant portal workflows.
Broad accounting advice.

The narrow scope is deliberate: one marketplace, one bookkeeping model, and fewer ambiguous edge cases. If your bookkeeping needs are broader than this, a broader ecommerce accounting platform may be a better fit.

Your options

Three reasonable ways to handle eBay payout bookkeeping

Do it by hand. If you are happy rebuilding each payout yourself, that works and you do not need to pay for anything.
Use a broader ecommerce accounting platform. When the business needs more than straightforward payout bookkeeping, A2X and Link My Books are good products for that wider job.
Use SalesToAccounts. For the narrower case: eBay into Xero, straightforward bookkeeping, and the repetitive part done for you.

Supported fit

Supported configuration (current)

Selling on eBay
Using eBay Managed Payments
Non-VAT
Cash-basis, straightforward bookkeeping without stock, inventory, or cost-of-goods handling
Using Xero now. FreeAgent, QuickBooks Online and Sage are planned, but not live yet.

Supported now

Xero is supported now.

Coming next

FreeAgent, QuickBooks Online and Sage are planned. Planned integrations are not available in production yet.

UK-based, single-entity, and GBP-only. Xero is supported now; FreeAgent, QuickBooks Online, and Sage are planned.

How to get started

Setup happens inside the app with no card required upfront.

Create your account

Connect Xero and eBay

Authorise both connections in the app. STA reads payout data from eBay and posts entries into Xero.

Choose your mappings

Choose where sales, fees, refunds, adjustments, and the clearing line should land in Xero.

Review one real payout first

Review one historical payout before enabling scheduled posting. Scheduled posting only runs after you switch it on.

Trial

What you get before paying

Start directly in the app. Create your account, connect Xero and eBay, choose your account mappings, review one real payout, then enable scheduled posting.
The 30-day free trial has full functionality, includes up to 12 months of available eBay payout history, needs no card upfront, and does not start automatic billing at trial end.
FreeAgent, QuickBooks Online and Sage users can register interest for planned integrations.
No card upfront. No automatic billing at trial end.

If you continue

Choose monthly or annual

One narrow plan for one narrow workflow.
If you continue after the trial, choose £15 monthly or £150 annual for 12 months. Paid access starts separately after the trial if you choose to continue.
Optional founder-led help and first-payout review when needed.
Email replies are usually within 1 business day.

See the pricing details

Proof

See one payout before you decide

The proof walkthrough previews payout 7348003, breaks it into component lines, and checks that the journal balances to the GBP 680.90 net payout.

It is the fastest way to see whether the bookkeeping output looks commercially credible for your setup before you start.

See the proof walkthrough

SalesToAccounts payout preview showing sales revenue, eBay selling fees, non-sale charges, and bank clearing lines balanced to a GBP 680.90 net payout. — SalesToAccounts preview: balanced and ready to post

Trust

Real company, published support path

Operated by SALES TO ACCOUNTS SOFTWARE LTD from Edinburgh, UK.
Support: [email protected]
Security: [email protected]
Website: salestoaccounts.co.uk
A call path is available by email request when setup or support needs it.
Confirmed service issues are reflected on the status page and in follow-up emails.
Support does not include tax advice, bookkeeping advice, custom mapping consultancy, or migration project work.

Next step

Where to go next

How it works for the setup sequence in plain English.
Pricing for the commercial terms if you continue.
Integrations for the supported-now versus planned view.
FAQ for the short buyer questions.

For the full article library, use the Articles hub.

Useful background if you need it

Most buyers do not need the full article library before signing up, but these are the background routes that answer the main bookkeeping questions quickly.

SalesToAccounts

Need the import route next?

If repeated payout export work is the blocker, read the import guide first. If the setup still fits, start your 30-day free trial in the app.

How to import eBay payouts into Xero Start your 30-day free trial